As a business owner or manager, you know that the key to the continued success of your business is sales. The faster you move products out the door, the more money you make. While most shops make a few mistakes, including buying too many of a certain product or paying too much for a product, those companies move those items out the door with clearance sales. Learning what makes an effective jewelry display can help you highlight the body jewelry you sell and make customers excited about buying those items.
Types of Jewelry Displays
There are several different displays that you can use for jewelry in your shop. If you had problems with shoplifters in the past, consider purchasing a secure lock box display. Made from glass, plexiglass, or a plastic material, these cases are completely clear, but the boxes feature a locking mechanism and a key. Customers can easily see the jewelry you have for sale, but they can’t access those products without your permission. Counter displays are another option, and these displays often let you show off dozens of pieces of jewelry. With a tray display, you can bring out a large number of rings or spikes to show your customers. Some shops also use rotating displays that let customers spin the display to see items all the way around the rack.
Choosing the Right Display
The right type of display often depends on the type of shop you run. Retail stores do best with rotating displays and lock boxes, while tattoo and piercing studios do better with counter displays and trays.
When learning what makes an effective jewelry display, you also need to consider the lighting. A small light placed inside the display highlights the body jewelry and draws the eyes of customers, which is especially important if your shop is darker or has fewer lights. A spotlight placed inside a larger case lets you focus their eyes on the pieces you need to sell quickly or your more expensive pieces. Customers may even find themselves spending more than they intended because of those lights.
The right display and the right lighting can help you move body jewelry out the door faster than you thought possible.
Retailers understand the importance of selling high quality jewelry to customers. Body jewelry such as spirals, plugs, and navel rings are extremely popular items sold at brick-and-mortar and online stores. Of course, piercing shops and tattoo parlors want to buy body jewelry at wholesale prices to ensure making a profit from customers. When customers enter your shop, they want to see an excellent selection of body jewelry that reflects their personality. Many customers think carefully before making a body jewelry purchase because it is an important part of their aesthetics. At the same time, anyone considering a body piercing is concerned about avoiding infections to protect their health.
There are no strict federal or state guidelines concerning body jewelry. It is up to the consumer to learn about jewelry safety to avoid health problems before getting a piercing. Retail establishments must understand the importance of selling high quality jewelry to maintain a great reputation with customers. The individuals who enjoy getting a body piercing tend to communicate with each other about good and bad experiences. Retailers stocking body jewelry and individuals who provide piercing procedures must find well-made jewelry products to keep customers happy. Customers who get a body piercing that leads to an allergic reaction or infection will complain to their friends, leading to a loss of business.
After getting a body piercing, an individual must wear the jewelry for several weeks as the wound heals. Jewelry used for body piercings must contain durable metals that are resistant to deterioration from chemicals. Customers receiving a new piercing will need to apply sanitizing substances, such as rubbing alcohol or hydrogen peroxide, to keep the site clean. The materials contained in the jewelry items must never interact or corrode with these cleaning substances. In addition, jewelry should be heat- and acid-resistant to avoid interactions that are damaging to an individual’s body. Companies and dealers should understand the importance of selling high quality jewelry to retail establishments and piercing artists to prevent people from having uncomfortable reactions.
Body jewelry is one of the hottest trends in the fashion world right now. Celebrities around the world wear everything from navel rings to nose rings. You’ll now see mothers with young children, sorority sisters and fraternity brothers, and even grandparents coming into your shop for new pieces. Choosing the right body jewelry for your customers can help you increase your sales and meet the needs of your customer base.
Look for High-Quality Materials
When shopping for wholesale body jewelry, it’s easy to look at the prices of low-quality pieces and feel your head turn. Those products often contain inexpensive materials and metals that will quickly fall apart or break. When your customers buy those pieces from you, they won’t come back. Spending a little more upfront will make you more money in the long run. The best materials to look for include titanium, surgical stainless steel, gold, and sterling silver. Titanium appeals to those who have allergies to base metals and can’t wear other types of jewelry, while other customers will love the wide selection of colors. The more types of materials you stock, the more you’ll appeal to customers.
What Types of Jewelry Should You Stock?
Choosing the right body jewelry for your customer is sometimes difficult. The sheer number of people walking through your shop every day can range from those with their first piercing to those with dozens of spikes and gauges. Most shops find it helpful to watch those coming into the shop and notice what they look for or buy. You typically want a selection of navel rings, nose rings, and earrings designed for use in the tragus or cartilage. It’s also helpful to have a few more unique pieces around, including nipple rings, pieces for the labret and monroe. When choosing the right body jewelry for your customer base, don’t forget about barbells, captive bead rings, and costume jewelry as well. The wholesale price on those pieces is often a little lower, but the jewelry will appeal to those who can’t afford the more expensive designs.
When purchasing new items to stock in your store, try to know your customers well enough to be able to predict what they want and need.