Body jewelry is one of the hottest trends in the fashion world right now. Celebrities around the world wear everything from navel rings to nose rings. You’ll now see mothers with young children, sorority sisters and fraternity brothers, and even grandparents coming into your shop for new pieces. Choosing the right body jewelry for your customers can help you increase your sales and meet the needs of your customer base.
Look for High-Quality Materials
When shopping for wholesale body jewelry, it’s easy to look at the prices of low-quality pieces and feel your head turn. Those products often contain inexpensive materials and metals that will quickly fall apart or break. When your customers buy those pieces from you, they won’t come back. Spending a little more upfront will make you more money in the long run. The best materials to look for include titanium, surgical stainless steel, gold, and sterling silver. Titanium appeals to those who have allergies to base metals and can’t wear other types of jewelry, while other customers will love the wide selection of colors. The more types of materials you stock, the more you’ll appeal to customers.
What Types of Jewelry Should You Stock?
Choosing the right body jewelry for your customer is sometimes difficult. The sheer number of people walking through your shop every day can range from those with their first piercing to those with dozens of spikes and gauges. Most shops find it helpful to watch those coming into the shop and notice what they look for or buy. You typically want a selection of navel rings, nose rings, and earrings designed for use in the tragus or cartilage. It’s also helpful to have a few more unique pieces around, including nipple rings, pieces for the labret and monroe. When choosing the right body jewelry for your customer base, don’t forget about barbells, captive bead rings, and costume jewelry as well. The wholesale price on those pieces is often a little lower, but the jewelry will appeal to those who can’t afford the more expensive designs.
When purchasing new items to stock in your store, try to know your customers well enough to be able to predict what they want and need.